SESSION THREE
Introduction to AI & Historical Parallels
- Overview of Artificial Intelligence (AI) and neural networks
- Modelling the human brain and its functions
Historical Skepticism
- Paradigm shifts always provoke fear (e.g., Socrates vs. Plato on the written word)
- Concerns about the weakening of memory with writing
The Printing Press and Societal Shift
- Initial fears of misinformation and loss of oral traditions
- Impact: greater access to knowledge and communication
Early Computers and Fear of Change
- Fears of job loss and societal disruption
- Computers became essential tools for life and work
Biblical Examples
- Jesus using natural resources to amplify his message (e.g., water and mountainside)
AI: A Paradigm Shift in Digital Marketing
- AI as a tool for amplifying research and efforts in marketing
- Automation of tasks like reporting, scheduling, and data analysis
Overcoming Fears About AI
- Common concerns: job loss, complexity
- AI as a complementary tool, not a replacement
Download of live demo questions
– Other prompt ideas-
Prompt 1 – the intro
Act as a digital marketing expert with background in the nonprofit space.
We will work together over this conversation to create a detailed audience profile for a nonprofit.
I want to make sure that we touch on demographics, interests, behaviors, channels for engagement and our core funnel for donor development.
Whenever you answer me let’s try to be tactical, straight forward and clear in communication and aim to answer me with the best recommendations for whatever topic or question I’m asking you.
I want to ensure that I don’t feel overwhelmed but that we can walk through your insights and recommendations in a way that’s applicable and practical to my currently status. So aim for clarity and quality instead of lenghty responses.
Before we proceed, I want to share with you a bit more about our nonprofit to give you context on what we do and what we work on.
We are Rainy Lives and we provide rain jackets and relief for families affected by rain and flooding. Our work consists in engaging local volunteers in areas of need and raising awareness and donors to support our on the ground efforts.
We seek to provide hope and support while raising awareness of rainstorms and flooding in areas around the world.
Our primary goal for this next season is to grow our donor base by 5000 new donors and reach more people online with our mission to bring hope to those in need.
Now that I’ve shared about our nonprofit with you. Let’s go ahead and create an initial audience profile so that we can reach our target goal.
Prompt 2 – Personas
Can you help me build out 3 personas for this audience. Remember that I want to see their demographics, interests, behaviors and what channels can I reach them more effectively.
Prompt 3 – Acquisition Email Funnel
Help me brainstorm what a high converting email funnel would be for new donors for our year-end campaign fundraising campaign.
This specific campaign we are wanting to acquire new donors, so I need you to think through with me an acquisition strategy, We are also wanting to engage with our current donor base and reactivate them.
Let’s split this into 2 steps and discuss each one separately.
Prompt 4 – Channel Mapping and Frequency
Given our goal to expand our reach online and engage with more donors that are like the personas we discussed.
What do you consider to be an ideal frequency and in which channels should I invest time and focus on?
Prompt 5: Content Strategy
Help me put together a 2-week content calendar based on your recommendations for channels and frequency for our year-end campaign.
Take into account the goals we discussed, each of our personas and our core mission.
Output this in a detailed table format for me. Have a column that has a quick description of the post, channel, content type if it’s a video, an image, reels, caroussel or text.
Prompt 6: Retention Approach
I also want to talk through our retention strategy. Over the last 6 months we have noticed a drop in repeat donors, and I feel like we need to work on our retention strategy.
What are ways that you feel like we could keep our donor base engaged and increase our repeat donations in general.
Prompt 7: Consolidation and Final Document
During this conversation we discussed through an audience profile, personas, our acquisition email funnel, channel mapping strategy, frequency and content strategy and a few other topics.
Give me the final consolidated and best version of all we discussed so that I can present this to my stakeholders.
This final answer you give me will help me present this to key decision makers, so it needs to be presented and formatted in a way that it contains actionable insights and the best answers possible that we discussed on.