SESSION EIGHT

Encore – Digital Resources

Christina Rivera

Thank You and Resources
Lincoln concluded the Digital Jam by thanking everyone for attending and sharing a few key resources that the team uses regularly. He mentioned that all the slides from the day would be available via a QR code for easy access.

He highlighted specific resources like the Facebook Ads Library, where users can view every live ad running on the platform, and the Google Ads Library, which provides similar insight for Google ads. He also referenced tools like Google Trends for tracking search traffic and SEMrush for keyword-based site traffic analysis.

Other resources mentioned included Social Media Today, which had been referenced throughout the sessions, and Variety, a source for media-related special reports, especially for media consumption trends (which had been discussed in Steve’s presentation earlier).

Lincoln expressed gratitude to all attendees, stating that he hoped the event was fruitful and provided valuable insights, not only from the speakers but also from networking with each other.

Questions & Feedback